Rob Richter

Rob Richter is a seasoned professional with extensive experience in relationship management, sales effectiveness, and strategic communication within the healthcare and financial sectors. Currently serving as Consultant Relationship Manager at Independence Blue Cross since September 2018, Rob concentrates on fostering relationships with national consulting houses and large brokers while driving marketing strategy and communications. Prior roles include Principal in Learning and Development at Consortium Health Plans, where responsibilities included enhancing sales effectiveness for Blue Cross Blue Shield Plans and managing training programs. Earlier experience at Mercer as a US Proposal Manager showcased leadership of a national proposal team, achieving superior win rates, while roles in communications and business development further honed Rob's strategic capabilities. Rob’s career began at Allfirst Bank, where marketing and advertising responsibilities laid the foundation for a successful trajectory in client-facing roles. Rob holds a Bachelor's degree in Communication Studies from Virginia Tech.