Paid User Acquisition Manager

How you’ll be impactful: 

The Social Ads Campaign Manager will plan, execute, and optimize paid social media campaigns across various platforms to drive brand awareness, engagement, and conversions. This role requires a deep understanding of social media advertising, analytics, and performance metrics.

What you’ll be doing:

• Campaign Strategy and Execution:
  • To develop and execute comprehensive social media strategies to increase brand awareness, engagement, and conversions.
  • To plan, implement, manage, and optimize paid social media campaigns on TikTok Ads, Meta Ads, and other platforms.
  • Monitor and analyze campaign performance, providing actionable data-driven decisions, insights, and interface recommendations.

• Content and Creative Development:
  • Collaborate with creative teams to produce high-quality content tailored to each platform.
  • Ensure all content aligns with brand guidelines and resonates with the target audience.

• Performance Tracking and Reporting:
  • Utilize analytics tools to measure campaign performance and ROI.
  • Prepare detailed reports on campaign outcomes and present findings to stakeholders.

• Market Research and Trend Analysis:
  • Conduct market research to identify trends, target audience preferences, and opportunities for new campaigns.
  • Stay updated with the latest industry trends and best practices in social media marketing.

• Team Collaboration:
  • Work closely with cross-functional teams, including Product, R&D, Data and BI, Customer Service, etc, to ensure cohesive campaign execution.

What you’ll need to be successful:

• Minimum of 3 years of experience in paid social media marketing.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Experience managing a monthly budget of at least $250K for social media campaigns in Meta and Tiktok Ads platforms, preferably for App Performance.
• Strong analytical skills and proficiency with social media analytics tools.
• Expirecnec in working with iOS in-app evemts and SKAN tracking.
• Experience with reporting and analytics platforms such as GA4, Mixpanel, Tableau etc.
• Experience working with content management systems and graphic design software is a plus.

Preferred qualifications:

• Master’s degree in Marketing, Business Administration, or a related field.
• Relevant certifications in digital marketing or social media management.
• Experienced based understanding of marketplace economics.

Perks & Benefits:

• Friendly, talented, collaborative, and entrepreneurial team 
• Competitive and comprehensive benefits and perks 
• Work in the international company
• Generous holiday and PTO policies
• Technology stipends
• Training and development opportunities and allowance
• Fun and inclusive digital, and in-person events
• Employee groups - DEI committee, fun committee, wellness group and more
• Hybrid working model - work from home up to 3 days/week, our office is located in Petakh Tikva