Niki Grifka

Niki (Nicole) Grifka has extensive experience in analytics and client solutions, currently serving as the Director of Client Solutions, Analytics at Initiative. Previous roles include Director of Analytics at Merkle, Senior Associate at Publicis Sapient, Freelance Manager in Analytics and Data at MRM Worldwide, and Senior Analyst at SSG Marketing. Niki Grifka holds a Bachelor of Arts in Communications and Public Relations from Michigan State University, earned between 1994 and 1998.