Data & Analytics

About

The Data & Analytics team at Innovid is responsible for harnessing and analyzing large datasets to drive insights that optimize advertising strategies across connected TV (CTV) platforms. This team, composed of data scientists, analysts, engineers, and business intelligence experts, develops models, dashboards, and reports that enable real-time decision-making and personalized advertising experiences. They ensure data integrity and actionable insights to support client campaigns, enhance ad performance, and measure the effectiveness of advertising investments.


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