Insticator
Lead Data Analyst

Lead Data Analyst

Engineering · Contract · Piedmont, Italy

Job description

About Insticator

At Insticator, we believe three things – the future of social media is distributed and not siloed in the walled gardens of today; publishers deserve a one-stop shop for maximizing ad revenue; and local brick-and-mortar businesses thrive with digital media automation.

That's why our suite of engagement, ad monetization, and SaaS and media products do just that. Beyond tangible ROI from working with us, the first-party data we collect puts publishers back in the driver's seat to better understand and index audience behavior and allows for extreme precision targeting for the brands we represent.

Insticator's engagement products are geared towards helping publishers establish a strong sense of social community within their ecosystems by enticing users to be more engaged with site content and amongst each other. OKO's ad monetization platform is the ultimate toolkit for publishers. And our newest sister company, Balihoo, supercharges digital media for franchise brands as the leader in multi-location marketing.

We collectively reach over 350 million consumers monthly across our network of premium publishers and advertisers, including Kohler, Pearle Vision, Trek, Ancestry, Investing Channel, Brit+Co, Evolve Media, and many more.

Insticator is proud to be a 6x recipient of the Inc 5000 list of America's fastest-growing private companies, a 2x recipient of Deloitte's Fast 500, recognized on Crain's New York Fast 50 list, recognized by Digiday's Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek's Top 10 Fastest Growing Solution Providers globally.

Insticator’s Core Values

Sleeves Up: At Insticator, we provide you with the autonomy and creativity needed to own your role. We encourage iteration where necessary so that you can drive massive impact.
100% Viewability: Insticator is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real-time, and build an open company culture.
Be Definitely Great: We're defiant, and that's in our blood. Challenging the status quo is a central part of who we are. We're capable of much more than what others deem impossible.

About the Role

Insticator is seeking a dynamic individual to join our Ad Operations team as we continue to grow and innovate in the digital advertising space. Reporting directly to the Senior Director of Ad Operations, you will play a pivotal role in ensuring the analytical processes work smoothly. It would include data accuracy management, control over daily reporting needs, benchmarking, data visualization and stakeholder management. Additionally, you will be tasked with addressing ad hoc inquiries from multiple departments and resolving performance-related issues swiftly and effectively.

The ultimate objective of this role is to cultivate strong collaborative relationships with our internal stakeholders to optimize outcomes for our demand & publishing partners while maintaining the highest level of efficiency. The ideal candidate will possess exceptional communication skills, a proactive and adaptable mindset, accuracy, attentiveness to details and good organizational skills.

At Insticator, we prioritize results over processes, so we are seeking individuals who are driven to deliver tangible results in the short term while maintaining a commitment to consistently high-quality performance over time.

A desirable additional qualification is the ability to distill and articulate complex concepts concisely, facilitating effective communication with diverse stakeholders. This position offers the flexibility of 100% remote work with working hours aligned with the EST time zone.

Responsibilities and Duties

Establish and maintain efficient company-wise reporting system.
Partner with cross-functional teams to identify and quantify the needs for effective maintenance of internal processes.
Evaluate, set, and execute on benchmarking and plan/fact setting.
Identify key metrics and build exec-facing dashboards to track progress of the business and its highest priority initiatives.
Uncover insights to drive key revenue initiatives.
Address ad hoc queries on performance questions.
Implement measures to maximize the outcomes for external partners and minimize costs by generating alerts, insights and other controlling measures.
Lead the team of data analysts to ensure in sustainable ad operations efficiency and growth.
Communicate effectively with various internal and external stakeholders, including distilling complex concepts.

Qualifications

Professional Competencies

Experience with ad tech is a must.
Bachelor's degree with a background in Math, Economics, Computer Science, Statistics, or other quantitative fields.
5 years experience in Data Analytics.
Expert experience pulling large and complex data using SQL and writing data pipelines.
Experience with a data visualization tool (e.g. Tableau, Power BI).
Experience with Google Ad Manager and any ad servers.
Understanding of programmatic ecosystem and basic knowledge of supply/demand-side specifically.
Efficiency in using the Google Suite platform, including Docs, Sheets, Slides, and Gmail.
Strong organizational and time management skills to handle multiple tasks effectively.
Excellent written and oral communication skills to interact with clients and internal teams.