Hans Vriens

Hans Vriens has extensive work experience spanning various industries and roles. Hans is currently a regular guest speaker at INSEAD's MBA and executive MBA program since 2018. Starting in 2020, they became an advisor to the CEO and Family-Office, as well as the Acting SVP Austria & Italy, at Julius Meinl Coffee Group. Prior to that, they were the Managing Director of VF&Co b.v since 2002. In 2017, they founded Snoooze, a natural sleep drink brand. Hans also worked as an Investment Advisor at ProSiebenSat.1 Media SE from 2015 to 2017 and served as the General Manager & Consultant to the Executive Board at Tchibo from 2013 to 2015. Hans Vriens was an Executive Board Consultant and SVP R&D & Innovation at The Hershey Company in 2012, an Executive Board Member at Barry Callebaut Group from 2005 to 2012, and an Executive Board Member at EM.TV AG from 2000 to 2001. Hans started their career as the Managing Director of Red Bull North America from 1997 to 2000.

Hans Vriens received a Bachelor of Business Administration (BBA) degree in Business from Nyenrode Business University in 1986. Hans then pursued a Master of Business Administration (MBA) in International Business & Marketing from the University of Oregon from 1988 to 1989. In 1999, they attended Stanford University for Executive Education in Negotiation Strategies & Tactics. Lastly, in 2011, they completed Executive Education in Mergers & Acquisitions at The Wharton School.