Ilan Arkin

Ilan Arkin is an accomplished marketing professional with extensive experience in category management and brand development across multiple leading consumer brands. Currently serving as Head of Category, Shopper, Activation and Demand at KP Snacks since May 2019, Ilan has successfully led the strategy for renowned brands including McCoy’s, Butterkist, and KP Nuts, achieving consistent revenue and profit growth. Prior to this, Ilan was Marketing Controller for Robinsons at Britvic PLC, where innovative strategies revived the brand after years of decline. Ilan's career also includes key roles at Johnson & Johnson, focusing on growth strategies for brands in the Baby Care category and leading significant product innovations. Overall, Ilan possesses a strong track record in strategic planning, team leadership, and driving business transformation.