Tiffin Groff

Tiffin (Whitfield) Groff is an experienced marketing and strategy leader with a robust background in the consumer packaged goods and beverage industries. Currently serving as the VP Marketing & Strategy and Head of North American Coffee at The Kraft Heinz Company, Tiffin has held various leadership positions including VP/General Manager at Peet's Coffee for both the CPG Division and Coldcraft Beverage Division, as well as VP, CPG Channel Marketing & Planning at the same company. Prior roles include Director of National Customer Marketing at Diamond Foods, Inc., Category Team Leader in the Customer Marketing Group at The Clorox Company, and Director of Marketing at Bell-Carter Foods, Inc. Tiffin holds an MBA in Business from Saint Mary's College of California and a BA in Agricultural Business from California Polytechnic State University-San Luis Obispo.