Melissa Crivillaro

Melissa Crivillaro has a diverse work experience in digital marketing and e-commerce. Melissa is currently serving as the Chief Marketing Officer at Lightbox Jewelry, where they focus on making lab grown diamond stones more accessible to a wider audience. Prior to that, they held positions at companies like L'Oréal, Hästens Beds, West Virginia University, MAKE UP FOR EVER, illy caffe North America, Consumer Reports, ad pepper media Group, and Conde Nast.

At L'Oréal, Melissa held various roles including Vice President of Digital & E-commerce at Kiehl's Since 1851 and Assistant Vice President of Digital & CRM at L'Oréal Paris. During their time at Hästens Beds, they were the Global Digital Marketing Director and spearheaded the company's shift to digital, social media, and online sales strategy. Melissa also had experience teaching as an Adjunct Instructor of Integrated Marketing Communications at West Virginia University.

At MAKE UP FOR EVER, Melissa was the Director of E-commerce & Online Marketing and was responsible for building the brand's first e-commerce site. At illy caffe North America, they served as the E-commerce Manager and oversaw the development and profitability of the company's e-commerce business. Prior to that, they worked at Consumer Reports as a Senior E-commerce Marketing Associate and E-commerce Marketing Operations Associate.

Melissa's early career included working as a Sales Manager in online advertising at ad pepper media Group and as a Sales & Marketing Coordinator, Digital Marketing Intern, and Online Marketing Analyst at Conde Nast. Melissa gained experience in creating and executing marketing campaigns for various publications.

Overall, Melissa has a strong background in digital marketing, e-commerce, and online advertising. Melissa has a proven track record of driving growth, implementing strategies, and achieving measurable goals in the luxury market.

Melissa Crivillaro holds a Master of Business Administration (MBA) degree in Marketing, which they obtained from Iona University between 2006 and 2008. Subsequently, they pursued a Post-MBA program focused on E-Commerce at Iona University in 2008. Additionally, Melissa received their Bachelor of Business Administration (BBA) degree in Marketing from LIM College. In August 2019, they obtained the Google Analytics Individual Qualification (IQ) Certification from Google.