Kui Hong L.

Charlene L. has a diverse work experience spanning multiple industries. Kui Hong (Charlene) currently holds the position of Head of Operations at machineMD, starting in 2023. Prior to this, Charlene worked as a Freelancer (remote) at the Orthopedic and Acupuncture Clinic, specializing in small needle scalpel therapy, from 2000 to the present. Their responsibilities included communication, administration, and business continuity planning during the COVID-19 pandemic.

From 2021 to 2022, they worked as an employée commerciale at Agapa suisse-romande. In this role, they served in a commercial function.

Charlene also has experience in the healthcare industry, having worked at Biofourmis as a Customer Care and Account Manager from 2019 to 2020. Their responsibilities included optimizing customers' digital experience, leading product onboarding and training, and managing customer problems and complaints.

Prior to Biofourmis, Charlene worked at Biovotion (now part of Biofourmis) as a Customer Care Manager from 2018 to 2020. Their responsibilities included optimizing customers' digital experience, developing product onboarding and training programs, and managing customer problems and complaints.

Before their roles in the healthcare industry, Charlene held positions in other industries such as Portfolio Director China at IQPC Asia from 2013 to 2016, Account Manager at Key Media from 2009 to 2013, and Account Manager at Star Media Radio Group from 2007 to 2009.

In addition, Charlene worked as a Tutor at Golden Brain Multimedia Education from 2004 to 2005.

Kui Hong (Charlene) L. holds a Master's degree in Medical Informatics from the University of Applied Sciences and Arts Northwestern Switzerland FHNW, which they obtained from 2022 to 2025. Prior to that, they pursued a MAS in European and Chinese Business Management from the University of Zurich, completing it from 2017 to 2018. Kui Hong (Charlene) also holds a Bachelor of Communications (Honours) Public Relations from Universiti Tunku Abdul Rahman (UTAR), which they obtained from 2004 to 2006. In addition to their formal education, they have obtained various certifications in subjects such as healthcare innovation, digital marketing, agile project management, and business analytics from reputable institutions including HarvardX, Coursera, and Google Digital Workshop. Kui Hong (Charlene) has also completed language courses in German and French.