Catriona Bracken

Catriona Bracken has extensive work experience in digital project management and analysis. Catriona most recently worked at Manchester United as a Senior Digital Project Manager (Partnerships) since April 2022. Prior to that, they held the role of Senior Digital Project Manager from July 2021 to April 2022. From October 2012 to July 2021, they were a Digital Project Manager at the club, responsible for various digital projects such as website launches, system upgrades, sponsorship transitions, media digitization, and club process improvements.

Before joining Manchester United, Catriona worked at Reckitt Benckiser as an Agile Senior Digital Analyst/Project Manager, leading the multinational rollout of a global website content management system to numerous household brand websites. Additionally, they played a key role in an enterprise mobility project team and managed communications with internal and external teams.

Prior to that, they worked at Phones4u as a Business Analyst/Project Manager, reporting to the Business Change Director and managing digital and retail projects. Catriona was responsible for project and requirements management, supplier tendering, stakeholder workshops, user acceptance testing, and relationship management with third-party usability experts.

Catriona's early work experience includes roles at JD Williams, where they served as an E-Business Analyst, leading strategic projects involving website redesign and implementation of an online returns system. Catriona also worked as an Online Marketing Executive, managing sales promotions across multiple retail websites, and as an Email Marketing Executive, overseeing integrated and personalized campaigns for various brands.

Overall, Catriona Bracken has a strong background in digital project management, analysis, and marketing, with a focus on delivering successful outcomes for organizations.

Catriona Bracken's education history includes a Bachelor of Arts with Honors degree in Marketing and Spanish from Lancaster University. Catriona attended Lancaster University from 2002 to 2006.

After completing their undergraduate degree, they pursued further education at The University of Salford, where they obtained a CIM Diploma in Marketing. Catriona attended The University of Salford from 2007 to 2009.

During their time at Lancaster University, they also participated in a study abroad program at the University of Deusto in 2004 to 2005. Although their specific degree is not mentioned, they studied Business Administration at the University of Deusto.