Kristie McCall joined Vivalon in March 2023 as its Chief Development and Marketing Officer, responsible for developing, implementing, and executing on the organization’s fundraising and marketing strategy. Prior to joining Vivalon, Kristie was Director of Marketing at Providence, a national nonprofit healthcare system, where she was responsible for the development and execution of growth marketing strategies for hospitals across California (which saw $8B in division revenue). Her development and execution of growth marketing strategies resulted in over $104 million in revenue and $37 million in operating profit for the division over two years.
As passionate as she is about utilizing data to inform and refine strategic direction, Kristie is equally passionate about using her skills and expertise to make a difference. She previously founded and is the former executive director of A Child’s Refuge, a nonprofit dedicated to alleviating suffering in poor populations, with a primary focus on Haiti. She holds a Bachelor of Science degree in Journalism with a concentration in Public Relations from Cal Poly, San Luis Obispo where she received a full-ride athletic scholarship on the women’s basketball team. When not working to help Vivalon fulfill its mission and achieve its goals, Kristie enjoys traveling, tickling the ivories on her piano, spending time outdoors, enjoying the company of friends and family, and giving back to her community.
Current role
Chief Development & Marketing Officer at Bridgewell Inc
Chief Development & Marketing Officer at Acts Housing
Chief Development & Marketing Officer at Waypoint Services
Chief Development & Marketing Officer at The Humane Society of the United States
Chief Development & Marketing Officer at Lovin' Spoonfuls
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