Gayathri Devi

Gayathri Devi has a diverse work experience in the field of CRM. Gayathri currently holds the position of CRM Tech Lead at Marley Spoon, where they began working in January 2022. Prior to this role, they served as the Technical CRM Manager at Marley Spoon starting in April 2021.

Before joining Marley Spoon, Gayathri worked at BFL Group as a CRM Specialist from October 2020 to March 2021. Gayathri also served as a Client Relationship Manager at Authorselvi from March 2020 to September 2020.

Gayathri has freelance experience as a CX Consultant, working independently from January 2020 to September 2020 at a company whose name is confidential.

Gayathri'searlier work experience includes roles at Lister Technologies, where they worked as a Project Lead - CRM from October 2017 to January 2020 and as a Senior CRM Consultant from October 2014 to September 2017. Gayathri began their career at Lister Technologies as a Software Engineer in October 2012.

Throughout their career, Gayathri has demonstrated expertise in team management, client handling, solution architecture, troubleshooting, campaign planning and execution, and integration with CRM platforms and tools. Gayathri is experienced in developing and implementing marketing automation programs, utilizing various channels such as email, SMS, and push notifications. Additionally, they have knowledge in multivariate and A/B testing, personalization, coupon codes, and dynamic content.

Gayathri Devi completed their Bachelor of Engineering (BE) in Electronics and Communications Engineering from Tejaa Shakthi Institute of Technology for Women between 2008 and 2012. Additionally, they obtained several certifications, including "Road To Mastery" and "The Foundations" from Iterable in April 2021, "MoEngage Growth Marketing Expert" and "Solving for User Retention" from MoEngage Inc. in November 2020, "Building a data stack," "Customer Onboarding Foundation," and "MoEngage Analytics Expert" from MoEngage Inc. in October 2020, "The Fundamentals of Digital Marketing" from Google Digital Garage in July 2020, "Oracle Responsys 2019 Solution Engineer Specialist" from Oracle in July 2019, and "Oracle Responsys Marketing Platform Cloud Service 2017 Certified Implementation Specialist" from Oracle in April 2017. Gayathri also completed "Dynamic Personalization with Liquid" and "Email Onboarding: Achieving High Deliverability" offered by Braze (formerly Appboy) in October 2018.