Allison Miazga-Bedrick

Vice President Marketing - Seasonal Portfolio at Mars

Allison Miazga-Bedrick serves as the Vice President of Marketing for the Seasonal Portfolio at Mars, overseeing a substantial $1.6 billion portfolio that includes iconic brands such as M&M's, SNICKERS, TWIX, SKITTLES, and STARBURST. With extensive experience at Mars since 1998, Miazga-Bedrick has held various leadership roles, including the Vice President of Marketing for the M&M’S Brand, where significant business strategies and annual operating plans were developed. Key accomplishments include managing multi-billion dollar portfolios, leading innovative marketing initiatives, and achieving notable brand growth. Miazga-Bedrick's career also includes positions at Nestle S.A., Burston Marketing, and Campbell Mithun, complemented by an MBA in Marketing from Vanderbilt University and a Bachelor's degree in Political Science from Duke University. Miazga-Bedrick has received multiple accolades, including the Mars Global Marketing Hero Award in 2016.

Links

Previous companies

Nestlé logo

Timeline

  • Vice President Marketing - Seasonal Portfolio

    July, 2022 - present

  • Vice President Of Marketing - M&m’s Brand

    September, 2017

  • Senior Brand Director, Mars

    April, 2010

  • Senior Marketing Manager, M&m's® Brand Chocolate Candies

    September, 2009

  • Senior Marketing Manager, Fling® Brand

    January, 2007

  • Marketing Manager

    2000

  • Associate Marketing Manager

    July, 1998