Kristine Praefke Monrad

Kristine Praefke Monrad is an accomplished professional with extensive experience in brand and account management across various industries, including health and beauty. Currently serving as the Business Concept Manager for Health at Matas A/S, Kristine focuses on defining health concepts and enhancing customer journeys. Prior roles include Project Manager in the Health department at Matas A/S, Key Account Manager at Casall AB overseeing the Danish market, and International Key Account Manager at GOSH Copenhagen managing P&L across multiple countries. Kristine also held the position of Nordic Brand Manager at Mattel, and served as Brand Manager for Dior and Kenzo, among others. Educational qualifications include an HD part 1 in Economics from Copenhagen Business School and a Bachelor's degree in Marketing Management Communication from Aarhus University.