Marketing and Communications

About

The Marketing and Communications team at Mattel strategizes, develops, and executes marketing initiatives and communication campaigns to promote Mattel's iconic brands, products, and experiences. They engage consumers across various channels—digital, retail, and media—while managing internal and external messaging, brand storytelling, and global brand consistency. The team also leverages data analytics to optimize marketing performance and enhance customer engagement, ensuring the successful positioning of Mattel's broad portfolio in the marketplace.


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