EA

Erica Ashton

Vp, Head Of Lifestyle Sales At The Arena Group at Maven

Erica Ashton has a diverse range of work experience in the publishing and media industry. Erica is currently serving as the VP, Head of Lifestyle Sales at The Arena Group, where they have been working since April 2022. Prior to this role, they held the position of SVP Chief Revenue Officer Parade Media at The Arena Group from April 2022 to October 2023.

Before joining The Arena Group, Erica worked at AMG/PARADE as the SVP, Chief Revenue Officer/CPG Lifestyle since July 2019. Erica also served as the VP, Business Development at AMG/PARADE from an unspecified start date in 2014.

In 2020, Erica had a role at Parade Media as the SVP, Chief Revenue Officer before leaving in May 2022. Prior to this, they worked at Parade Publications as the Integrated Sales Director from an unspecified start date in 2011 until 2014.

Before joining Parade Publications, Erica held the position of Midwest Advertising Director at Publishing Group of America from 2006 to 2011. Erica also worked at Bauer Media Group - USA as an Account Manager from 2003 to 2006 and at Initiative as an Assistant Media Planner from 2000 to 2003.

Erica Ashton attended Eastern Connecticut State University from 1995 to 1999, earning a Bachelor of Arts (B.A.) degree in Communications.

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Timeline

  • Vp, Head Of Lifestyle Sales At The Arena Group

    April, 2022 - present

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