Keri B.

Keri B. has a diverse work experience in the marketing and media industry. Keri currently holds the position of Head of Media & Analytics at McGarrah Jessee, where they have been working since August 2021. Prior to this role, they served as the Media Director at the same company from 2017 to August 2021.

Before joining McGarrah Jessee, Keri worked at lululemon as a Key Leader in Community/Digital Media for their ivivva brand from 2016 to 2017. Additionally, they were a Marketing Consultant at Flywheel Sports during the same period.

Keri's prior experience includes positions at RetailMeNot, Inc. as the Director of Partner Management from 2014 to 2015, where they led a team in building strategic relationships with brand retail marketing leaders. Keri also worked as a Marketing Consultant at Dell from 2013 to 2014, leading email and print/catalog advertising strategies for Dell's U.S. Small Business division.

Further back in their career, Keri held various roles at GSD&M, including Media Director, Associate Media Director, Media Supervisor, Media Planner, and Assistant Media Planner from 2000 to 2012.

Throughout their career, Keri has demonstrated expertise in media planning, strategy development, and team leadership, contributing to the success of the companies they have worked for.

Keri B. has a Bachelor of Business Administration - BBA degree with a focus on Marketing from Texas State University. Keri also has completed a course on Digital Marketing at General Assembly and holds a Master Certificate in Music Business from Berklee College of Music.