Marella Mata

Marella Mata has a strong background in retail marketing and events management, with experience in well-known companies such as MCM Worldwide, International Cosmetics & Perfumes, Inc., Thélios, SWAROVSKI, and The Estée Lauder Companies Inc. Starting as a Junior Marketing Specialist and working their way up to Associate Director, Retail & Events, Marella has developed trade brand marketing strategies, managed activations, and organized in-store events to drive customer engagement and sales. With a Bachelor's degree in Fashion & Beauty Merchandising, Marella has consistently exceeded sales targets and successfully strengthened brand perception in various regions.