Brona O'Connor

Bróna O'Connor has a diverse work experience spanning various roles and companies. Bróna is currently the VP of Marketing at MediaValet, starting in 2022. Prior to this, they worked at Allocadia from 2016 to 2022, where they held roles such as Senior Director of Demand Generation, Director of Demand Generation, Senior Manager of Demand Generation, and Demand Generation Manager. Their responsibilities at Allocadia included creating net-new pipeline and revenue through integrated marketing campaigns, managing teams, and achieving significant growth in revenue and pipeline. Bróna also built and scaled the Demand Generation team, launched ABM and customer awards programs, and organized a seminar roadshow.

Before working at Allocadia, O'Connor worked as a Global Business Development professional at Fasken Martineau DuMoulin from 2013 to 2016. In this role, they handled marketing and business development strategy, particularly in the Global Mining Group, Aboriginal Law, and Corporate Social Responsibility practices. Their specialties included project management, marketing and business development strategy, digital strategy, event management, and communications.

Bróna also worked as a Marketing Executive at FRKelly, an Intellectual Property law firm, from 2011 to 2013. In this position, they led the firm's national and international marketing and business development strategy, including digital and corporate communications, proposals, and event management.

O'Connor started their career as a Freelance Digital Marketing Consultant in 2010, working with clients in education, local government, and charity sectors. Bróna specialized in cross-channel digital marketing campaigns, corporate social media policy, and online sales strategies.

Prior to that, they worked as a Marketing and Digital Content Executive at I.F.S Asset Managers LTD from 2010 to 2011.

Their earliest work experience was as an Event Coordinator at Eriva Ltd, a national event management company, from 2005 to 2008. Bróna organized art fairs, including Art Ireland, Art Ireland Spring Collection, The Cork Art Fair, and The Dublin Art Fair, which attracted a large number of attendees and exhibitors.

Overall, O'Connor has a strong background in marketing, demand generation, and business development, with significant achievements in driving revenue and pipeline growth in their roles. Bróna has experience in various industries and has demonstrated skills in integrated marketing campaigns, team management, and strategic planning.

Bróna O'Connor's education history started in 2005 when they attended Dún Laoghaire Institute of Art, Design and Technology. Bróna pursued a degree in Business Studies and Arts Management, focusing on Marketing, Event Management, Public Relations, and New Media Technology. Bróna studied at this institution until 2009.

In 2010, they enrolled in the European Institute of Communications, where they obtained a Post Graduate Diploma in Public Relations and Event Management. Their studies at this institute encompassed Marketing Communications, Media Relations, Advanced Media Writing, and Event Management. This program lasted for one year.

In 2012, Bróna furthered their marketing education by attending The Marketing Institute of Ireland. Bróna successfully completed the Graduateship - Qualified Marketers Exam in 2012, specializing in Marketing.

In 2015, Bróna O'Connor pursued Continuing Studies at The University of British Columbia, specifically in the field of French. Although no degree was listed for this program, they engaged in the study of French for that year.