Michael Hankinson

Director, Segment Marketing at ModivCare

Michael Hankinson has extensive work experience in marketing and communications roles in various industries. Michael is currently serving as the Director of Segment Marketing at Modivcare, where they lead enterprise marketing efforts within the payer segment, focusing on Medicare and Medicaid lines of business. Prior to this, they worked at Cigna as the Field Marketing Leader for the Mountain States/West region, where they developed and executed marketing strategies to support local market objectives. Michael also held multiple roles at Humana, including Marketing Consultant for Senior Products/Medicare and Regional Marketing Consultant, where they created marketing strategies, advised sales leadership, and led provider marketing campaigns. Before their time at Modivcare, Cigna, and Humana, Michael worked as a Senior Communications Advisor at FDIC, where they oversaw internal and external communications projects related to bank failure. Michael also served as the Director of Client Strategy at TMP Worldwide Advertising & Communications, developing advertising strategies for recruitment and communications. Earlier in their career, they held roles at The Wall Street Journal, Federal Deposit Insurance Corporation (FDIC), and Lifetime Television, where they managed advertising solutions, developed marketing plans, and negotiated contracts.

Michael Hankinson has a Bachelor of Science degree in Communications from Eastern Connecticut State University, which they obtained between 1990 and 1994. Later, between 2002 and 2003, they pursued a Master of Business Administration (MBA) degree with a focus on Human Resources/Organization Development at The University of Dallas.

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  • Director, Segment Marketing

    April, 2022 - present

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