Nicholas Craig

Senior Manager, Strategic Accounts at mParticle

Nicholas Craig has extensive work experience in various roles within the marketing and technology industries. Nicholas is currently working as a Sr. Manager, Strategic Accounts at mParticle, where they are responsible for managing key accounts. Prior to that, Nicholas worked as a Manager, Account Management at Lytics, where they led a post-sale team and optimized efforts across all accounts.

Before joining Lytics, Nicholas served as a Senior Account Director at Roku Inc. (acquired dataxu), where they managed sales and growth for Tier 1 accounts and led a team of associates. Nicholas also worked closely with clients to develop cross-channel digital media strategies and establish long-term partnerships.

Nicholas gained valuable experience at Oracle, where they held multiple roles. As a Senior Customer Success Manager, they served as a strategic advisor for Tier 1 clients, assisting them in implementing cross-channel marketing strategies. Prior to that, Nicholas worked as a Business Development Representative at Oracle Marketing Cloud, where they built and grew the client base through identifying and closing business relationships.

Earlier in their career, Nicholas worked as a Marketing Manager at Microgate USA, where they implemented marketing strategies and programs. Nicholas also held positions at John Hancock Investments, where they designed and implemented marketing campaigns and served as an Internal Wholesaler, exceeding sales goals and developing territory marketing campaigns. Nicholas also has experience as a Client Service Consultant at Upromise and as a Financial Advisor at Edward Jones.

Overall, Nicholas Craig has demonstrated strong leadership and expertise in account management, marketing, and digital media strategies through their diverse work experience.

Nicholas Craig completed their Master of Business Administration (MBA) degree with a concentration in Data Analytics & Marketing from the University of California, Berkeley, Haas School of Business. Nicholas attended from 2017 to 2020. Prior to that, Nicholas earned a Bachelor of Science in Business Administration (BSBA) from Washington University in St. Louis - Olin Business School, specializing in Marketing, Finance, and Economics. Nicholas studied there from 2004 to 2008. Additionally, Nicholas has obtained various certifications over the years, including a Certificate in Business Analytics from the University of California, Berkeley, Hubspot Inbound Certification from HubSpot, Google Analytics Certification from Google, Chartered Retirement Planning Counselor from the College of Financial Planning, Series 66 certification from the Financial Industry Regulatory Authority, and Series 7 certification from the Financial Industry Regulatory Authority.

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Timeline

  • Senior Manager, Strategic Accounts

    January, 2021 - present