Lucia Castellana

Director, Paid Social at MullenLowe Mediahub Global

Lucia Castellana has a strong background in digital marketing and communications. Lucia began their career as a Marketing Communications Coordinator at Beacon Partners in June 2013. In July 2014, they moved to EF Education First, where they worked as a Digital Marketing Coordinator for two years before being promoted to the role of Digital Marketing Manager. In this position, they were responsible for managing all paid digital marketing efforts across various channels such as paid social, display, video, and search. Lucia'srole involved developing and implementing digital strategies, executing campaigns, and optimizing them for lead generation and growth. In December 2019, Lucia was promoted to Senior Digital Marketing Manager at EF Education First. Lucia then transitioned to Mediahub Worldwide in March 2020, where they served as a Supervisor for the Paid Social team. Currently, they hold the position of Associate Director, Paid Social at Mediahub Worldwide, showcasing their expertise and experience in the field.

Lucia Castellana attended the University of Massachusetts Amherst from 2009 to 2013, where they obtained a Bachelor of Arts degree in Communication and Media Studies. In 2011, they participated in a study abroad program at Lorenzo de' Medici University. Additionally, in January 2014, Lucia obtained a certification in Google AdWords 101 & 102 from LunaMetrics.

Links

Timeline

  • Director, Paid Social

    June 1, 2024 - present

  • Associate Director, Paid Social

    July, 2021

  • Supervisor Paid Social

    March, 2020