Melayne Cohen

Melayne Cohen has a diverse work experience spanning from 1992 to the present. Melayne started their career in 1992 as an Advertising Assistant at the Wall Street Journal. From there, they worked as a Production Manager at Weber Shandwick, Equals 3 Storytelling, and Discovery Communications Inc. In 2002, they joined Editorial Projects in Education, Inc. as a Production Manager, where they oversaw the transition to a digitized workflow.

In 2005, Melayne joined National Geographic as a Production Manager, responsible for transitioning the creative teams to digital workflows and implementing a creative management system. Melayne then progressed to become a Creative Operations Manager, campaigning for infrastructure needs and implementing a digital workflow system. Melayne also took on the role of Director of Marketing Operations in 2011, overseeing the launch of Nat Geo Wild and scaling the marketing creative roadmap.

In 2015, Melayne moved to National Geographic Partners, LLC as a Senior Director of Marketing Operations. In this role, they developed a marketing operations team, co-developed a creative production and workflow management system, and managed the infrastructure and resource allocation for the launch of new channels. Melayne was later promoted to Vice President of Marketing Operations and then Executive Director of Content Planning & Operations.

Overall, Melayne Cohen has extensive experience in marketing and creative operations, with a focus on streamlining workflows, implementing digital systems, and overseeing successful launches of new channels.

Melayne Cohen has pursued their education at Boston University, where they completed a BA in Mass Communications/PR. Additionally, they also pursued a second BA at Boston University, this time focusing on Chinese Studies. However, specific start and end years for both degrees were not provided.