KRISTY KE

Kristy Ke is a seasoned marketing professional with extensive experience in brand management and digital marketing across various industries. Currently serving as a Senior Brand Manager at Nestlé since May 2021, Kristy focuses on brand equity building and long-term brand strategy implementation. Previously, Kristy held the position of Marketing Manager for online digital growth at Zippo, where planning and executing marketing communication strategies was key. At Nokia/Withings, from December 2016 to May 2019, Kristy managed both brand and channel marketing, creating impactful social media campaigns and collaborating with global teams. Earlier experiences include working at Samsung Electronics, where Kristy formulated go-to-market strategies, and an internship at Panasonic involved procurement and sales responsibilities. Kristy holds a Master’s Degree in Marketing from the University of Leicester and a Bachelor’s Degree in Logistics and Supply Chain Management from Northumbria University.