Mafalda Vidigal

Mafalda Vidigal is a marketing professional with a solid background in digital marketing, social media engagement, and team leadership. Currently serving as a Marketing Assistant at Nido since October 2023, Mafalda previously enhanced social media engagement by 20% and website traffic by 10% as a Social Media and Digital Marketing specialist at H&H Group. Mafalda also has experience as an Account Strategist at Majorel Germany, creating over 100 SEO Bing Ads campaigns, resulting in a 30% increase in organic traffic. Leadership abilities were demonstrated while coordinating a university hospitality program at Sodexo, increasing customer satisfaction by 30%. Additional experience includes roles in social media management and brand promotion across various companies. Mafalda holds a BA (Hons) in Advertising and Marketing from Coventry University.