Full-time · Bangkok, Thailand
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ABOUT THE ROLE Responsible for managing / account for revenue and profit & loss of the Broadcasters & Publishers MSG at the country level, leading a team in new business development, client engagement for renewals, and developing sales strategies to ensure continuity of sales pipelines, as part of the global strategy towards building Nielsen ONE in the markets
Lead, direct, and evaluate direct report/s to align on overall business strategies and achieve sales goals at country level.
ROLE RESPONSIBILITIES
New Business Development
Develop monthly / quarterly / annual sales plans to Identify growth opportunities with existing and new client groups;
Deliver agreed quarterly / annual sales targets through new business development;
Partner and develop with the Marketing team an annual media plan that helps to promote Nielsen as a brand to drive a high number of sales leads;
Build internal relationships across business units and MSGs for support with identifying opportunities and converting the sale;
Senior leadership involvement with proposal and pitch development;
Sales Strategies
Prepare and analyze weekly / monthly / quarterly / annual sales reports (SalesForce and others) to develop realistic and achievable sales pipeline and strategies to meet agreed sales targets;
Support with developing and implementing competitive sales pricing and marketing;
Develop and manage mid to long term strategies that enhances existing client relationships and actively support client requirements across the industry;
Drive marketing, roll-out strategy for new product introductions to the industry;
Client Engagement
Develop strong and trust-based relationships with clients and key stakeholders in the industry;
Work with the Nielsen teams to ensure they are deployed to maximum effect on the Nielsen accounts to drive retention and potential upselling opportunities;
Develop a solid working understanding of Nielsen Audience Measurement solutions along with other relevant Nielsen products to offer to clients a holistic set of insights;
Create and deliver clear, concise and compelling internal and external client presentations (proposals/solutions);
Bring the different media solutions and teams together for one impactful Nielsen story for clients;
Collaborate with regional/ global commercial, product and marketing teams to ensure the right portfolio is available to clients in the near and medium term;
Identifying and managing mutually beneficial opportunities to partner with the client;
Provide feedback to product and operational teams regarding service developments to meet your client’s needs;
Monitor and encourage greater usage of Nielsen solutions in clients;
Leadership
Entrepreneurial mindset aimed to align overall business strategies and achieve sales goals at country level;
Support in mentoring less experienced colleagues to serve as a coach / mentor to aid in the development of future leaders;
Deliver financial results by driving and championing a client-centric sales mindset within the team;
Breaking down internal silos to facilitate a cohesive, efficient and profitable business unit;
Represent the Nielsen brand within the industry and external stakeholders at country level;
Part of the Broadcasters & Publishers MSG Regional Executive Team and be involved in decision making regarding the successful running of our local business.
QUALIFICATIONS & SKILLS
KEY PERFORMANCE INDICATORS
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