Michelle Stephenson

Michelle Stephenson is a seasoned professional in market research and insights, currently serving as the Manager of Insights & Strategy at Nova Scotia Liquor Corporation since October 2019, following roles as Market Insights Manager and Insights Analyst. With previous experience as Senior Director and Director of Strategic Insights at Research Strategy Group from October 2015 to October 2019, and as Customer Success Manager at Vision Critical, Michelle has a strong background in managing market research projects across various CPG companies and service organizations. Early career roles include Senior Research Analyst at Hotspex and a Research Analyst during academic training at Georgian College, where practical skills in qualitative methodologies and statistical analysis were acquired. Academic credentials include an Honours Bachelor of Arts in Communication Studies, Theatre and Film from McMaster University and a Post Graduate Certificate in Research Analyst Program from Georgian College.