Iona Carter

OLIO’s mission is extraordinarily ambitious and utterly essential. It’s no secret that change isn’t happening fast enough. Commercial greenwashing and sustainability lip service are not helping. Society needs leadership. OLIO is a true pioneer in demonstrating how for-profit brands can authentically engage with the existential challenge of our times. Our vision is to build a brand of both scale and meaning — for OLIO to be at the forefront of a movement to retrain our modern impulse to buy and throw away.