As a Digital Marketing Consultant at Pathlock, you will play a pivotal role in driving our digital marketing and demand generation programs. You will focus on driving engagement and building pipeline within our target accounts by executing digital marketing initiatives with a major emphasis on paid social, paid search, email marketing, and optimizing our website for conversion. Your creative approach, analytical mindset, and digital marketing expertise will be critical in generating high-quality sales-accepted opportunities, nurturing prospects, and elevating Pathlock’s reputation.
Responsibilities :
Performance and Analytics:
- Take ownership of digital pipeline creation goals and brand engagement KPIs, recommending adjustments to drive continued improvement and goal attainment.
- Track and analyze the performance of digital marketing campaigns vs. goals and benchmarks.
- Provide regular reports on campaign effectiveness and key performance indicators (KPIs).
- Use data-driven insights to make informed recommendations for optimization.
Email Marketing:
- Work with Campaign Managers and Marketing Operations to develop and implement email marketing campaigns to nurture leads and drive conversions.
- Craft persuasive email content and messaging that resonates with target audiences.
- Segment email lists and tailor campaigns for specific customer segments.
- Continuously A/B test emails for improved performance and engagement.
Paid Social Media Management:
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Develop and execute a paid social media strategy to enhance Pathlock’s online presence.
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Continuously A/B test ad creative for improved performance and engagement
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Work with our Account Based Marketing team to expand our funnel-based approach to net new accounts and existing customers to Linkedin.
Qualifications :
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing with a focus on pipeline and revenue generation via digital channels
- Proficiency in marketing automation platforms and email marketing tools (e.g., HubSpot)
- Understanding of Account Based-Marketing principles. Experience with Demandbase is highly preferred
- Strong understanding of social media platforms and social media management tools.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinker with a passion for staying up-to-date with digital marketing trends.
- Understanding of key demand generation metrics like MQL, SQL, etc.
- Exceptional project management and organizational skills.
- Collaborative team player with the ability to work cross-functionally.
If you are a results-oriented digital marketer with a passion for webinars, email marketing, and social media, and you're ready to make a significant impact in a dynamic organization, we encourage you to apply for the Digital Marketing role at Pathlock.