Heidi Liu

Heidi (Siyuan) Liu, CFA has a diverse range of work experience. Heidi (Siyuan) is currently the Senior Finance Manager - ANZ Commercial Finance Lead at Penfolds, where they have been since 2023. Prior to this, they held the role of Senior Manager - Global Revenue Growth Management at Penfolds from 2021 to 2023. In 2022, Heidi founded their own company called Milky Store. Before that, they worked at The Kraft Heinz Company from 2017 to 2021 in various roles including Revenue Management Manager, Senior Revenue Management Analyst, Revenue Management & Pricing Analyst, Management Trainee, and National Account Management Intern. Heidi also had internships at HSBC as a Mortgage Intern in 2016, EY as an Audit Intern in 2016, and Veterans in Film & Television as a Strategy Consultant from January to May 2016.

Heidi (Siyuan) Liu, CFA completed their Bachelor of Commerce (BCom) degree in Accounting and Finance at the University of Melbourne from 2014 to 2016. Heidi (Siyuan) also participated in an exchange program at the University of Southern California in 2016, focusing on Accounting and Finance. Prior to their university education, they attended Melbourne Girls Grammar for their high school studies. In addition to their academic achievements, Heidi obtained the Chartered Financial Analyst® (CFA) charter from the CFA Institute in 2022 and the Zenith Creator Gold: Tableau Desktop Advanced certification from Data Coach in 2021.