Alyssa Bussell

Alyssa Bussell has a strong background in marketing and has held various roles in notable companies. Alyssa currently serves as the Director of Marketing & Loyalty at Petsense by Tractor Supply. In this position, they oversee the marketing strategy and collaborates with external partner agencies and internal resources. Prior to this, Alyssa worked as a Marketing Manager at Petsense, where they led efforts to rebrand and revitalize the company's purpose, mission, values, and culture. Alyssa also handled a significant budget and performance analytics.

Before joining Petsense, Alyssa worked as a Merchandising Program Manager at CKE Restaurants, Inc., where they managed the execution of merchandising programs and developed relationships with franchisee partners. Alyssa also served as a Marketing Specialist at Wilbur-Ellis, where they executed marketing campaigns and supported new product launches.

Alyssa started their career at Tractor Supply Company, where they held various positions in store marketing. Alyssa managed and implemented programs to enhance brand affinity and executed experiential marketing tours. Alyssa also handled charitable giving and sponsorship budgets. Overall, Alyssa brings a wealth of experience and expertise in marketing to their roles.

Alyssa Bussell attended Tennessee Technological University from 2011 to 2014, where they earned a Bachelor of Science degree in Agriculture. Their field of study was Agricultural Communication/Journalism. Additionally, in June 2021, Alyssa obtained a certification in Financial Accounting Part 1 from LinkedIn.