Charlene B.

Charlene B. is an accomplished professional in visual merchandising and retail design, currently serving as the Head of Visual Merchandising Design for Smoke Free Products at Philip Morris International since July 2023. With extensive experience in the beauty and fashion industries, Charlene held key roles including Head of Visual Merchandising & Retail Design at L'Oréal and Global Creative - Senior Manager at TOPSHOP TOPMAN. Expertise spans concept creation, brand strategy, and innovative retail solutions across multiple global markets. Additionally, Charlene has contributed to educational initiatives and consultancy projects in prestigious institutions such as the University of Oxford and the Victoria and Albert Museum. Educational background includes a BA in World Theatre and English Literature from The Royal Central School of Speech and Drama, alongside studies in Mandarin Chinese and Adobe Creative software.