Paid Social Advertising Specialist

Job Overview

Are you creative and have an eye for detail? We are looking for a Paid Social Advertising Specialist to join the Marketing team.

The person will be part of our International Marketing Department and shall report to the Marketing Manager.

The position is available in our Netherlands and Malta locations. 

We are a diverse and fast-growing online casino operator active in regulated markets with offices based in Malta, Estonia and The Netherlands. You can now join our dynamic, capable and enthusiastic team. 

We are the people behind the global casino brands Pikakasino.com and Kansino.nl. We are licensed and regulated by the Malta Gaming Authority, Kansspelautoriteit in The Netherlands and Maksu- ja Tolliamet in Estonia. 

Due to the continued growth and success of our brands, we are now searching for more A class talents to join our mission to build the next iGaming giant.

Are you a self-motivated and dedicated person with an eye for detail? If you get kicks from new challenges in a top professional, yet easy-going and fun, work environment, then we are eager to hear from you!

Responsibilities: 

• Build and implement a successful social media strategy across all relevant channels (paid and organic) - from channel implementation to community management

• Develop and execute paid advertising campaigns across platforms, ensuring alignment with our marketing objectives.

• Handle the setup, including targeting parameters, budgets, ad creatives and monitor brand, performance, app-install and dynamic feed campaigns to optimize performance.

• You will be responsible for tracking and measuring KPI’s to assess and strategize for better performance.

• Evaluate campaign data to measure ROI and engagement, making data-driven decisions for future campaigns.

• Effectively brief agency and in-house creative teams to ensure cohesive and impactful campaigns, providing clear guidance on the best performing and necessary assets and specs.

Requirements:

• Knowledge and understanding of tools like Ads Manager, AppsFlyer, Google Analytics, and Coosto.

• A basic understanding of A/B testing, attribution and tracking principles

• Preferable Dutch speaker with creative affinity 2-3 years experience in Paid Social

What we offer

• A hybrid working model with 2 days working from our fabulous office and up to 3 days working from home.

• Competitive salary based on experience and qualifications.

• Brand new offices.

• Private parking.

• Private Health insurance.

• Wellness allowance up to €600 per year.

• Employee assistance program with Richmond Foundation.

• Birthday wishes with something special.

• Office lunches and daily nibbles such as fresh fruit and healthy snacks.

• Meal allowance.

"By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy, which can be accessed by clicking here. Where you have not granted consent to retain your data in our talent pool, we will, in cases where the recruitment process did not lead to employment with Play North, retain your personal data for a period not exceeding six months in order to, among other things, enable us to manage potential disputes or store data about your talents for near future opportunities. Once this retention period has elapsed, your data will be deleted. You have a right to object to this additional 6 months-period of processing by explaining the reasons why we should not process your personal data to our Data Protection Officer at DPO@playnorth.com".