Pieter van Rooyen

Founder & CEO at Pleno Inc.

Pieter has more than 30 years of experience inventing, developing and successfully commercializing technologies in industries including semiconductors, wireless, health care, life sciences, image processing and retail automation, with a portfolio of over 150 granted patents in these areas. His passion for bringing to market innovative technologies has led to the formation and funding of a number of technology start-ups with significant return to investors. Prior to founding Pleno, Pieter was co-founder of highly successful startup company Edico Genome that was acquired by Illumina in 2018 for $100 Million. Edico’s DRAGEN technology now forms a foundational part of all new sequencing instruments from Illumina, accelerating their data analysis from days to minutes. Pieter is also co-founder of Truvian Sciences that is developing a near-patient blood testing solution that will soon be deployed in retail and workplace clinics around the country. Prior to Edico Genome, Pieter was involved in the emerging mobile health industry, in which mobile phone technology enables innovative health care delivery in underdeveloped communities. Pieter also co-founded ecoATM (acquired in 2013 by Outerwall, Inc. (NASDAQ:OUTR) for $350 mil.) and Zyray Wireless (acquired in 2004 by Broadcom Corporation (NASDAQ:BRCM) for $100 mil. Pieter holds 160 granted US patents.

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