Vice President, Marketing

Job Title: VP, Marketing

Division/Department: Marketing

Location: Remote

Reports to: Chief Commercial Officer

Key Relationships: All internal stakeholders, Executive Suite, Sales and Patient Experience teams. 

About Podimetrics: 

Founded in 2011, Podimetrics set out on a mission to improve patient lives through early detection and prevention of diabetic foot ulcers, the leading cause of lower limb amputations.Podimetrics has since evolved to become a rapidly growing virtual care management company with advanced technology and patient-centered services.

Today, Podimetrics teams with and provides solutions to patients, payers and providers that alleviate the health and financial implications of diabetic foot complications in high-risk populations. We are a mission driven, financially responsible enterprise that enables patients to stand on their own feet and live more independent and fulfilling lives. 

Core Values:

People First: We care for our people: team, patients, clinicians & health plans, and stockholders

Equity Through Diversity*:* We commit to fostering an inclusive work environment where ideas come from all people to best meet the diverse needs of those we serve

Empathy & Compassion*:* We seek to understand and take action to improve

Respectful Candor*:* We are direct in communication and work to create an environment where all can share their perspectives without risk of repercussions

Active Curiosity*:* We are deeply curious, always striving to learn more and do better.

Resourcefulness*:* We are deliberate in our investment of team and capital, creating opportunity regardless of resources

Do the Right Thing*: We do the right thing, consistent with our values, even when it is challenging*

Enjoy the Ride*:* We are going to have a lot of fun doing it!

Role Description:

As VP of Marketing within Podimetrics, you will have the opportunity to lead all of our marketing activities related to serving our three primary customers: patients, providers, and payers. We are a customer first company and work backwards from our customers, focusing on their needs and defining how our solutions can help each of them. Our primary goal is to open unfettered access to our products for our patients. This means carrying our value proposition to patients, payers and providers and being able to clearly articulate the unique value for each of these audiences in a way that compels them to become a part of the extended Podimetrics team. You will work closely with our sales teams to help drive adoption and market penetration across all constituents and help us further expand across the Government channels and health plans across the country.

Ideal Candidate: Our ideal candidate is a mission driven, team oriented leader with significant experience in healthcare marketing, supporting business-to-business models, and managing as well as executing marketing efforts to patients, payers and providers. This position will report to the Chief Commercial Officer and will be responsible for leading all marketing efforts company-wide. You will play a significant role in the company’s strategic plan and will ensure that the Marketing department’s activities contribute to our company’s long-term success. Key focus areas include product marketing, branding, PR, digital marketing, creative & content development, thought leadership, and events

Key Responsibilities:

• Build and execute a holistic marketing plan and brand strategy to accelerate the growth of our business.
• Drive the execution of impactful marketing campaigns that meet business objectives and drive leads.  Create go-to-marketing strategies across all channels to increase opportunities, including digital marketing campaigns, website, social media, thought leadership, advertising and sponsorships.
• Build and maintain a set of standard KPI’s to determine the success of each marketing program and function.
• Identify, plan, and execute presence at key national/regional industry conferences to promote the company and its program to target markets.
• Manage and design external marketing collateral and presentations to support sales initiatives.
• Coordination all media contact and ensure the company consistently gets the appropriate print and digital coverage. Maintain editorial control on all marketing and public relations collateral released on behalf of the company.
• Liaison with national diabetes associations and legislative groups to support Podimetrics objective
• Build, manage and work closely with our public relations firm partners to ensure that campaigns are staying on track and being well received by the public.
• Define customer and buyer personas, prioritize their biggest challenges, define segments, understand purchasing behaviors, and research competing offerings.
• Maintain brand standards and marketing policies and ensure compliance with these policies across the organization.
• Stay at the forefront of industry trends, competitor activities, and customer insights to drive innovation and inform marketing strategies.
• Direct and support market research collection, analysis, and interpretation of market data for short- and long-term initiatives.
• Provide leadership, mentorship, and guidance to the marketing team, fostering a culture of collaboration, innovation, and excellence.

Qualifications:

• 10+ years of marketing experience as a VP or Senior Director working in a b2b Health Care Environment.

• BA/BS degree or equivalent work experience

• 5+ years of experience successfully supporting, building and executing go-to-market plans for medium and large health care accounts.

• Experience with B2B Healthcare Programs. Understand the healthcare ecosystem including payer, Veterans, provider, consultant and employer personas to drive successful revenue delivery

• Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable plans and initiatives

• Excellent communication and storytelling abilities, with the capacity to distill complex technical concepts into clear and compelling messaging

• Proven leadership and people management skills, with experience leading high-performing teams

• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively

• Passion for technology, innovation, and driving customer and company success

Benefits: 

• Base Pay: 160,000 + commensurate with experience

• Annual bonus opportunity

• Stock option shares

• Flexible Paid Time Off

• 16 weeks of paid parental leave

• Competitive Medical, Dental, and Vision plans – Podimetrics covers 80% of premiums.

• Health Savings Account

• Health Reimbursement Account

• Employee Assistance Program - Free, confidential advice for team members who need help with stress, anxiety, financial planning, and legal issues.

• 401k; match up to 4%

• Life Insurance - Podimetrics pays 100% of the cost of Basic Life & Personal Accident

• Disability insurance – Podimetrics pays 100% of the cost of Short-Term and Long-Term Disability Insurance

• Additional life insurance, critical illness, and accident coverages are available

Podimetrics is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.