Herman Kroeke

Herman Kroeke has a diverse work experience spanning several companies and roles.

Herman began their career at Albert Heijn in 2002, where they started as a Store Management Trainee and worked their way up to become a Store Manager. Herman was responsible for driving financial results, implementing personnel policies, and optimizing store operations. During this time, they also served as a Project Manager for Format Development, where they contributed to the development of new store formats.

In 2013, Kroeke joined Bickery Food Group B.V. as a Key Account Manager/New Business Manager. Herman played a vital role in driving revenue and profitability for the Jumbo account, overseeing distribution, promotions, pricing, and presentation. Herman also strengthened the brand portfolio by attracting new premium brands to the Dutch market.

In 2015, Kroeke joined Makro Nederland as the Head of Commercial Development. Herman led a team of 20-25 FTE and focused on creating a substantial customer impact through growth and efficiency initiatives. Herman established and executed a strategic commercial calendar that aligned marketing and category management plans, budgets, and guided supply chain and operations.

At Makro Nederland, they also held roles such as Transformation Manager Commerce, where they rolled out strategic growth initiatives and professionalized the category management organization. Additionally, as a Senior Category Manager, they developed and implemented the category plan for the Dry Food Market and introduced an article ranking tool to aid in assortment choices.

Currently, Kroeke is working at PRIME | Retail & Trade Solutions, where they hold the role of Director Business Development. In this capacity, they are responsible for identifying and implementing growth opportunities for the company.

Throughout their career, Kroeke has demonstrated proficiency in areas such as strategic planning, category management, profitability optimization, and team leadership.

Herman Kroeke completed their Bachelor's degree in Small Business & Retail Management from Inholland University of Applied Sciences, graduating in 2006. Herman then pursued further education and obtained a Master of Science in Management through the part-time program at Nyenrode Business University, studying from 2009 to 2011.