MH

Maureen Hendrix

Marketing Director, Paid Media/social Media at Primo Water

Maureen Hendrix has a diverse and extensive work experience in marketing, specifically in the beverage industry. Starting in 1996, they worked as an Account Manager at Summit Marketing & Communications Group, Inc., where they were responsible for long-term planning and promotions for various non-grocery channels.

In 2001, Maureen joined The Coca-Cola Company and held several positions over a span of 12 years. Maureen served as a Creative Activation Manager in Convenience Retail, a Marketing Activation Manager in Retail, and as a Senior Creative Activation Manager in Foodservice. In these roles, they played a key role in developing and executing marketing strategies and initiatives for different channels, including convenience retail and foodservice.

In 2007, Maureen became a Senior Commercialization Manager in Foodservice, where they led the development and execution of commercialization elements for iced tea and bottled beverages across various Foodservice channels. Maureen also took on the role of a Senior Channel Marketing Manager, leading strategic planning, partnership relationships, and programming solutions for National Foodservice chains.

In 2013, Maureen joined Primo Water Corporation as a Marketing Manager/Director. In this role, they managed the North American marketing department and was responsible for executing initiatives related to retail sales, bottled water, coffee, and filtration services. Maureen also oversaw social media and community engagement, increasing the company's Google My Business listings.

Throughout their career, Maureen has demonstrated strong leadership, strategic planning, and execution skills, contributing to the growth and success of the companies they have worked for.

Maureen Hendrix's education history includes a Bachelor of Applied Science (B.A.Sc.) degree in Communications and English from Towson University. The specific start and end years of their education at Towson University are not provided.

In addition to their degree, Maureen has obtained several certifications. In June 2022, they completed a certification called "Leading a Customer-Centric Culture" from LinkedIn. In March 2022, they also obtained a certification in "Fighting Gender Bias at Work" from LinkedIn. Furthermore, in January 2018, Maureen obtained a certification as the Communications Committee Co-Chairperson from the International Bottled Water Association.

Links

Previous companies

The Coca-Cola Company logo

Timeline

  • Marketing Director, Paid Media/social Media

    March, 2018 - present

  • Marketing Manager Director Channel Product

    May, 2013

View in org chart