Senior Marketing Manager

Pumpkin promises uncompromising care to the cats & dogs we love unconditionally. By helping prevent future health risks and ensuring access to gold-standard veterinary medicine and individualized support when it matters most–we aim to enable $1/2B in life-extending and life-saving treatment over the next five years.

How we’re making this happen: Premium Insurance: Best-in-class coverage to enable the best, most advanced treatments and therapies when it matters most – without compromise Innovative Wellness Plans: Personalized preventive care products designed with vets to prevent, reduce, and detect health risks earlier to extend quality of life 5-Star Experience: Concierge service & experience powered by pet experts and industry-leading technology to make decisions and providing care stress-free & frictionless Mission-Driven Culture: We put pets' best interests at the center of everything we do. We dream big and solve big problems. We embrace speed, agility, and fearlessness to jump the highest fences, dig new and bigger holes, and fight for the toys we believe in.

Pumpkin is looking for a passionate and experienced Senior Marketing Manager to spearhead our Veterinary Channel. In this role, you’ll be responsible for developing and executing a comprehensive marketing strategy to position Pumpkin as a trusted partner to veterinary hospitals and veterinary professionals. 

This will be a hybrid position, with a minimum requirement of 2-3 days a week in the New York City office.

What You'll Do:

• Develop a multi-channel marketing strategy, including both print and digital, to reach and engage pet owners through the help of veterinary hospitals across the country.
• Collaborate closely with a multi-disciplinary team from sales, design, product, and engineering, leading the end to end go-to-market strategy for all veterinary campaigns from market research, positioning, roadmap development, training, to launch strategies.
• Utilize data and qualitative feedback from veterinary hospitals and pet owners to uncover insights, identify opportunities, and iterate on campaigns with the goal of driving continuous improvements.
• Act as veterinary professionals’ biggest advocate through developing a deep understanding of their personas, pain points, and journeys, ensuring their needs are at the forefront of every decision
• Monitor and report on veterinary marketing KPIs to stakeholders and leaders, fostering transparency and accountability while driving continuous improvement
• Manage and negotiate pricing with vendors for print marketing assets

What We're Looking For:

• 7+ years of experience in B2B marketing, preferably within the healthcare or pet care industry
• Demonstrated understanding of multi-disciplinary marketing best practices with a proven track record developing and executing successful multi-channel marketing campaigns that drive lead generation and brand awareness.
• Extensive experience working with and launching marketing campaigns through a sales team
• Proven track records in leading cross-functional projects with exceptional communication and collaboration skills, effectively aligning stakeholders across cross-functional teams where teamwork and adaptability are paramount
• Strategic thinking abilities to translate high-level business objectives and pain points into actionable insights
• Analytical mindset with a data-driven approach to decision-making, proficient in leveraging metrics, KPIs, and user insights to inform product strategy and measure success with proficiency in marketing analytics tools
• Thrive in a dynamic, fast-paced environment where sharing ideas, embracing diverse perspectives, and adapting to changing priorities are essential for success
• Genuine passion for animals and a deep understanding of the bond between pets and their families. Your dedication to improving the lives of pets and their owners will be at the core of everything you do at Pumpkin
• Proficiency in marketing automation platforms

Bonus Points:

• Strong understanding of the veterinary landscape and the challenges faced by veterinary practices
• B2B2C Experience
• Track record of working with designers and creating design briefs.
• Experience in the pet insurance or veterinary industry

Benefits and Perks:

• Comprehensive contributions to medical, dental and vision for colleagues and dependents.
• Generous PTO and Paid Holidays
• 401k with company match.
• Pumpkin Insurance and preventative care for every pet in your family.
• The opportunity to join a team where every team member has the autonomy and support they need to boss their role and make empowered decisions.
• Pet Friendly Offices, Stocked Kitchens, Team Workouts, Team Outings and much more!