Technical SEO Manager

Pumpkin promises uncompromising care to the cats & dogs we love unconditionally. By helping prevent future health risks and ensuring access to gold-standard veterinary medicine and individualized support when it matters most–we aim to enable $1/2B in life-extending and life-saving treatment over the next five years.

How we’re making this happen: Premium Insurance: Best-in-class coverage to enable the best, most advanced treatments and therapies when it matters most – without compromise Innovative Wellness Plans: Personalized preventive care products designed with vets to prevent, reduce, and detect health risks earlier to extend quality of life 5-Star Experience: Concierge service & experience powered by pet experts and industry-leading technology to make decisions and providing care stress-free & frictionless Mission-Driven Culture: We put pets' best interests at the center of everything we do. We dream big and solve big problems. We embrace speed, agility, and fearlessness to jump the highest fences, dig new and bigger holes, and fight for the toys we believe in.

Pumpkin is looking for an experienced, results-driven Technical SEO Manager to support the DTC team’s ambitious growth goals. In this role, you’ll report to the Senior Director of Performance Marketing to help drive site traffic and improve search rankings. You will be responsible for our traffic growth by enhancing our on-site technical SEO, as well as by helping manage writers and editors to create and refresh content on our blog.

This will be a hybrid position, with a requirement of 2 days a week in the New York City office.

What You’ll Do

• Develop and execute successful SEO strategies to grow our organic traffic and rank for competitive pet insurance keywords
• Help manage our content pipeline to grow organic traffic by working with in-house writers and editors, agencies, and freelancers
• Assist product/engineering teams in developing and maintaining our WordPress CMS, including light engineering work, site speed improvements, template creation, and plugin implementation and maintenance
• Manage our SEO vendors and agencies and oversee our engineering partners’ implementation of new feature work
• Perform ongoing technical audits to identify enhancements, bugs, and fixes
• Create and implement link building strategy (internal and external) to help build website authority
• Set up and monitor alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
• Regularly conduct keyword research to form recommendations on upcoming content and help the team better structure content to rank organically
• Measure success using a variety of SEO resources including Google Search Console, Google Analytics, SEMRush, and Ahrefs
• Stay current on emerging trends, SEO best practices and the latest algorithm updates

What We’re Looking For

• 4+ years of experience with SEO, with heavy emphasis on the technical side, preferably with startups and early stage companies
• 2+ years of experience developing on WordPress, with knowledge of popular SEO plugins and development technologies including PHP, HTML, CSS, and JavaScript
• Proficient in SEO industry tools, such as SEMRush, Ahrefs, Majestic, Moz, Screaming Frog, SEO Spider, BuzzStream, NinjaOutreach, Pitchbox, and Link Research Tools, etc.
• Hands-on experience with external link acquisition
• Strong data and analytical skills to understand, report on, and present SEO metrics at scale

Beneficial Skills

• Strong content & copywriting skills