Amanda Richards

Chief Marketing Officer at Pura. Eco-Friendly Baby Care

Amanda Richards has extensive work experience in marketing and brand management. Amanda is currently serving as the Chief Marketing Officer at Pura, an eco-friendly baby care start-up. Prior to this, Amanda worked as a freelance business and marketing adviser, providing strategic guidance to London-based start-ups and small businesses. Amanda also served as the Vice President of Global Marketing at Philips, where they were responsible for the marketing of the Health and Wellness business group. Additionally, Amanda held various roles at Unilever, including Global Brand Director and Global Media Director, where they played a significant role in driving brand equity and growth. Amanda began their career at National Westminster Bank as a management trainee. Amanda has a strong track record of success in developing and launching new products, driving sales growth, and leading strategic brand initiatives.

Amanda Richards completed their education at the University of Cambridge from 1991 to 1995, where they obtained an MA in Modern Languages with a focus on German and Italian. Prior to their university education, they attended Watford Grammar School For Girls from 1982 to 1990, where they completed their A Levels in French, German, and Economics. In terms of additional certifications, Amanda obtained a Digital Marketing Level 1 Credential in January 2019. The institution where this credential was obtained is not specified.

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