Marketing Director

About the Role 

The Director of Marketing will lead the development and execution of comprehensive marketing strategies to drive lead generation, sales growth, customer engagement and brand awareness. This role requires a visionary leader with extensive experience in life science research marketing, a strong analytical mindset, and a passion for driving demand generation and digital marketing initiatives.

Refeyn is a values-led Company that is committed to celebrating each other’s differences and creating a dynamic, driven and diverse culture where everyone can flourish. We are proud to have been awarded Committed Status by the Inclusive Employers Standard in 2024 and are working hard to create a safe and empowering environment for all.

We firmly believe that there is great strength in building teams with different voices, experiences, perspectives, and backgrounds so that we can continue to share the team workload and enable our customers to succeed, and we welcome applicants from all sections of society to join us on our mission to transform analytical workflows using the power of light.

Like all roles at Refeyn, this is a varied role with a wide remit and plenty of scope for growth!

Primary responsibilities for this role include: 

• Develop and implement strategic marketing plans that align with the company’s overall objectives and drives growth in the life science research tools market.
• Lead demand generation efforts to generate high-quality marketing qualified leads (MQLs) through innovative tactics and campaigns.
• Oversee the management of digital marketing channels, with a focus on website management, SEO, SEM, and eCommerce setup and optimization.
• Stay current with the latest marketing trends and techniques, incorporating best practices to enhance marketing effectiveness and ROI.
• Collaborate with cross-functional teams, including sales, service, product management, product marketing, and R&D, to develop and execute go-to-market plans for new product launches and commercial functions.
• Analyze marketing performance data, set up dashboards, and provide insights to optimize marketing strategies and campaigns.
• Manage and mentor the marketing team, fostering a culture of creativity, accountability, and continuous improvement.

We are ideally looking for someone with the following skills and experience:

• Ph.D. in Life Sciences or MBA with a strong background in life science research marketing; a combination of both is preferred.
• 15+ years of experience in marketing within life science research, preferably with life science research tool provider experience.
• Proven track record in driving sales through demand generation and innovative marketing tactics.
• Extensive experience in digital marketing, including website management, SEO, SEM, and eCommerce setup.
• Extensive experience with marketing platforms and CRM systems.
• Experience in setting up and managing annual go-to-market plans.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent leadership and team management skills.
• Strong communication and collaboration abilities.
• Up-to-date with the latest developments in marketing and technology.

We know there is no such thing as the perfect candidate and that there is great value in transferrable skills, so please don’t feel you have to tick all of the above boxes to apply!

Why work for Refeyn?

Compensation and core benefits

• We use Radford data to ensure we offer competitive salaries. The salary range can be shared with interested candidates. 
• 25 days PTO per year in addition to 10 paid holidays
• 5% company match to 401(k)
• Comprehensive core benefits package including medical, dental, vision, life insurance and more
• Suite of voluntary benefits including flexible spending accounts, supplemental insurances for accident, critical illness, hospital indemnity, and more

Family Friendly Benefits

Refeyn offers generous parental leave options, depending on your length of service, plus an annual allowance for emergency childcare.

Supporting your Development

All employees receive access to Linkedin Learning which offers thousands of courses to support their personal and professional development. We also run frequent training sessions on both hard and soft skills.

Creating an Engaging Culture

Refeyn supports hybrid working where the role allows and offers flexible start and finish times. We also have a subsidised weekly lunch for onsite employees and a vibrant social calendar which includes holiday parties and midsummer festivals plus an annual team budget for managers to plan team-building activities.