MG

Maryna Goushcha

Director of Paid User Acquisition, Performance Marketing at Restream

Maryna Goushcha has over 10 years of work experience in the marketing field. Maryna began their career as a Project Manager at Enactus Ukraine in 2009. Maryna then held the role of Online Marketing Manager at LG Electronics in the same year. In 2011, Maryna was an Online Marketing Specialist at Hotel For You via AIESEC in Slovakia, where they grew sales by 10% and increased click-through by 73%. From 2012 to 2015, they held the roles of IT Marketing Project Manager at NuPortSoft, Marketing Consultant, User Acquisition at Polyglotte, Inc., and Marketing Manager at Reduxio Systems, respectively. In 2015, they were a SEM, User Acquisition (Contract) at Eve Sleep, where they reduced cost per acquisition by 20% and identified and tested new growth opportunities. From 2017 to 2019, Maryna was an Online Marketing, User Acquisition at Grammarly, where they built, managed, and scaled hundreds of successful paid acquisition campaigns. Maryna then held the role of Sr. Performance Marketing Manager at Primer (SendBridge, Inc.) in 2019. Maryna currently holds the roles of Head of Performance Marketing and User Acquisition, Performance Marketing Team Lead, and Digital Marketing Consultant at Restream since 2020.

Maryna Goushcha obtained their Bachelor's degree in Business Administration and Management, General from Kyiv National University of Trade and Economics between 2006 and 2009. Maryna then obtained their Master's degree in International Marketing from Hult International Business School between 2014 and 2015. During this time, they also obtained certifications from Google (Google Analytics, obtained in September 2015), Harvard University (Harvard Leadership Conference, obtained in November 2014), and HubSpot (Inbound Certification, obtained in August 2015).

Links

Previous companies

Primer logo
Grammarly logo
Ionir logo

Timeline

  • Director of Paid User Acquisition, Performance Marketing

    November 1, 2022 - present

  • Head of Performance Marketing and User Acquisition

    December, 2022

  • Performance Marketing Team Lead

    July, 2021

  • Digital Marketing Consultant

    November, 2020

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