Assel Abilova

Integrated Campaign Senior Manager at RG Brands JSC

Assel Abilova is an experienced marketing professional currently serving as Integrated Campaign Senior Manager at RG Brands since April 2022, overseeing marketing campaigns for a diverse beverage portfolio across Kazakhstan, Kyrgyzstan, and Uzbekistan. Prior roles include Marketing Manager at Nestlé, where responsibilities encompassed marketing support for various product lines, and Marketing Manager for the Early Life Nutrition division at Danone, focusing on brand strategy development. Assel's career also includes significant experience as Senior Brand Manager at Danone, Brand Manager at RG Brands, and Consumer & Market Knowledge Manager at Procter & Gamble, where insights-driven strategies were implemented based on extensive market research. Assel began the professional journey as an Actuary at Kazakhstan Actuarial Center/BTA Insurance Company after earning a Bachelor's degree in International Business from Kazakh Economy University.

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