Ouarda Benhacine

Ouarda Benhacine has extensive experience in consumer insights and market research, currently serving as the Director of Consumer Insights at ROSHN since June 2022, following a role as Associate Director in the same field. Prior experience includes serving as Head of Market & Customer Insights at ALDAR, Research Director for Consumer Insights at 4SiGHT Research & Analytics, and a series of roles at Philip Morris International focused on regional market research in the Middle East, Africa, and Levant. Ouarda began a career in research at Ipsos, where responsibilities included project implementation and quantitative analysis across multiple regions. Early experience includes a role as Junior Research Executive for Danone. Educational qualifications comprise a Master's Degree in Marketing & Brand Strategies from CELSA Paris-Sorbonne, a Bachelor's Degree in Business Administration and Management, and a two-year university degree in Sociology from Université Jean Monnet Saint-Etienne.