Cath Keers

Cath joined the Sage Board on 1 July 2017 as an independent non-executive director, and then served as a non-independent non-executive director from April 2020 to June 2020.

Cath was subsequently appointed Chief Marketing Officer, responsible for the global strategy and governance across all of Sage’s marketing – including brand, communications, events, digital channels, and marketing operations. She previously held several senior executive roles at BT Group, O2, and as Chairman of Tesco Mobile.

Cath’s non-executive experience includes advisory roles at TalkTalk, Bupa, Funding Circle Holdings plc and smaller companies including Ustwo and Trusted House Sitters.