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Sebastien Marcq

Vice President, Integrated Marketing at Sambazon

Sebastien Marcq, MBA, has a strong background in marketing and business development. Currently serving as the Vice President of Integrated Marketing at SAMBAZON, they play a pivotal role in the executive leadership team, making high-level decisions related to branding, marketing, sales, and communications. Sebastien led a complete restructuring of the marketing group, transitioning it into a 100% omni-channel model.

Before their current position, Sebastien worked at Ambry Genetics as the Director of Marketing Strategy. Sebastien successfully implemented the "Where to Play/How to Win" marketing strategy, resulting in 15% growth and generating $330 million in revenue across multiple divisions. Additionally, they reallocating funds to high-impact marketing initiatives, leading to increased brand outreach and physician orders.

Prior to Ambry Genetics, Sebastien held the position of Director of Brand Marketing EMEA at Vans, a VF Company. Sebastien achieved double-digit growth across all sales channels, directing EMEA media planning and marketing spend. Sebastien also improved the content, delivery, and impact of product stories, resulting in increased consumer outreach and engagement.

Sebastien has previous experience as a Co-founder and Business Development lead at Rapid Systems Inc, where they successfully built the company from scratch and spearheaded business development initiatives for the SaaS solution startup.

Earlier in their career, Sebastien worked at Billabong, where they progressed from Category Manager to Brand Manager and ultimately Business Unit Manager. Sebastien effectively positioned the brand message in the competitive market, orchestrated synergy between operations and marketing, and improved profit and loss (P&L) performance.

Sebastien also served as the Marketing Director at VOLCOM, where they delivered market-specific marketing strategies and campaigns, leading to significant revenue growth and expanding distribution channels in Russia and Latvia. Sebastien received recognition for their achievements with the "Breakthrough Brand of the Year" and "Advertising of the Year" awards.

Sebastien started their career as a Marketing Assistant at Rusty.

Sebastien Marcq, MBA, has a diverse education history that spans several institutions and areas of study. In 1996, they began their academic journey at the Université Grenoble Alpes, where they pursued a Bachelor of Science (BS) degree in Thermodynamics. After completing their undergraduate studies in 1998, Sebastien went on to further their education at HEC Paris, where they obtained a Master of Business Administration (M.B.A.) degree between 2009 and 2011.

Sebastien also participated in two MBA exchange programs, enriching their educational experience. In 2009, they attended the Indian Institute of Management Bangalore for a fall semester exchange program, expanding their knowledge in various subjects. Furthermore, in 2010, Sebastien took part in the MBA exchange program at the UCLA Anderson School of Management, focusing on finance, venture capital, valuation, and mergers and acquisitions.

To enhance their expertise in marketing, Sebastien pursued the Marketing Week Mini MBA with Mark Ritson in 2021. This program provided him with a comprehensive understanding of marketing strategies and tactics.

Overall, Sebastien Marcq's education history demonstrates their commitment to both technical and business education, with a particular emphasis on pursuing an MBA and expanding their knowledge in various fields of study.

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Timeline

  • Vice President, Integrated Marketing

    October, 2018 - present

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