Vivian P.

Vivian P. is an experienced professional in marketing data analytics, currently serving as Team Lead Marketing Data Analytics at Scalable Capital since October 2021. Prior to this role, Vivian held several positions including Senior Data Analytics Manager and Data Analyst Marketing at the same company. Vivian's previous experience includes working as a Data Analyst at iib Institut Innovatives Bauen Dr. Hettenbach GmbH and as Marketing Controller at AUTO1 Group, where Vivian assessed the effectiveness of various marketing strategies. Additionally, Vivian has consulted on data visualization projects for high-profile events such as the FIFA World Cup and Rock in Rio. With a strong foundation in social listening and consumer insights from significant roles at McCann Worldgroup and Agência Frog, Vivian holds a Bachelor's degree in Journalism and an MBA in Marketing Research and Public Opinion from UERJ, complemented by specialized training in consumer anthropology from Ibmec.