Marketing · Full-time · England, United Kingdom
WHO ARE WE?
Searchlight Cyber provides organizations with relevant and actionable dark web threat intelligence, to help them identify and prevent criminal activity.
Founded in 2017 with a mission to stop criminals acting with impunity on the dark web, we have been involved in some of the world’s largest dark web investigations and have the most comprehensive dataset based on proprietary techniques and ground-breaking academic research.
Today we help government and law enforcement, enterprises, and managed security services providers around the world to illuminate deep and dark web threats and prevent attacks.
ABOUT THE POSITION
We are looking for an ambitious, dynamic and strategically-minded individual to join our marketing team as Field Marketing Manager for EMEA. The main function of this role will be to develop, execute and maintain regionally focussed marketing plans in alignment with our overall GTM strategy for EMEA, focussing on initiatives to drive demand generation and support sales efforts. The ideal candidate will thrive in a fast-paced environment, have strong organizational skills and a passion for event management.
WHAT WILL I DO?
Develop and execute comprehensive marketing strategies tailored to the EMEA market, aligning seamlessly with our global marketing strategy.
Segment the market, identify growth opportunities and craft campaigns to drive brand awareness, lead generation and revenue growth.
Work in partnership with the EMEA sales team and cross-functionally with the wider corporate marketing team (content, demand, product and creative), collaborating closely to develop and implement field marketing initiatives tailored to the local market.
Plan and manage all sponsored events, whether national trade shows or smaller regional events, focussing on building brand awareness and generating leads.
Organize company hosted events such as executive dinners, networking events and happy hours for prospects and customers to support pipeline generation and progression.
For both owned and sponsored events and webinars, develop compelling pre-event promotion campaigns as well as comprehensive post-event programs, including follow-up emails, lead and opportunity tracking, working closely with the territory sales leads to maximize results.
Ensure impeccable internal communication with sales colleagues to ensure they are fully briefed on the goals and outcomes of all marketing initiatives from events to digital campaigns.
Coordinate and manage regional partner marketing strategy & activities, including joint marketing campaigns, co-branded collateral, and partner events and webinars, to leverage partner relationships and drive mutual business growth.
Alongside the wider marketing team, develop a comprehensive AMB program to target strategic accounts.
Continuously gather market intelligence, customer/prospect feedback and work with product marketing to gain insights into preferences, needs and satisfaction levels of the local market.
Define, track, and analyze metrics and regularly report on the effectiveness of field marketing campaigns and initiatives, offering recommendations for optimization.
WHAT ARE WE LOOKING FOR?
WHAT’S IN IT FOR ME?
Job satisfaction; working for a company that is genuinely making people's lives better and helping to reduce the impact of internet based crime. You will have the opportunity to grow your career with the company in a very exciting industry.
On top of a generous salary in line with your experience, you’ll receive a great benefits package and a learning and development plan to help ensure your career always moves in the right direction.
We’re a committed team of professionals all from diverse backgrounds - software, data, security, sales and more. We all come together with a real passion for technology and a drive to make a difference - we’re committed to protecting society from threats and actors who use and abuse the dark web.
You’ll be challenged with interesting projects that will help you think outside the box and have plenty of opportunities to learn and practice new skills. You’ll be a key member of the team, directly contributing to our customer and supplier relationships and helping business goals. We believe in training & development, having fun and a great work life balance.
Your benefits package will include:
25 days holiday plus bank holidays
Entry into company pension scheme
Company vision scheme
Private Dental cover
You’ll receive a Perkbox membership, offering a range of high street discounts and other rewards
We offer both TechScheme and Cycle2Work
Comprehensive training and support to develop your career, including a training budget
A range of office perks, including free fresh fruit daily, a bean to cup coffee machine and more
Regular team building and reward events
INTERVIEW PROCESS