Bruno Borges

Bruno Borges has over 8 years of experience in digital marketing, CRO, and growth. In 2021, they were a Senior CRO (Conversion Rate Optimization) Growth Marketer at Shapermint, the #3 top growing e-commerce in the US according to the Financial Times. At Shapermint, they managed end-to-end tests in collaboration with UX, Product, Engineering, and Data Science teams, and owned lead acquisition strategies, increasing the revenue share by 60%. In 2020, they were an MBA Teacher at IPAM, teaching Metrics & Analytics, and an MBA Teacher at XP Educação, teaching CRO. In 2019, they were the Digital Marketing & Growth Manager at Husky, where they revamped the company’s website, performing research, architecture of information, wireframing, and copywriting, applying also CRO techniques, and planned on-site SEO and keyword strategies. In 2018, they were the Head of CRO LatAm at NPBR - Neil Patel Brasil, where they developed a new product (CRO Audit), and the CMO at u.Coffee. In 2017, they were the Digital Marketing Manager at conta.MOBI, where they assembled the marketing team of 6 people, managed SEO strategies that resulted in 350,000 organic accesses/month, and achieved a 28% conversion rate increase in a sprint of 3 months of work. In 2016, they were the Digital Marketing Manager at JN2 e-commerce expert, where they restructured the inbound and SEO strategies with a significant increase in organic traffic, and redesigned the company's website with a 40% conversion rate increase. In 2014, they were a CRO Advisor at Supersonic Growth Hacking, where they participated in projects for outstanding clients and cases of 7 digit revenue increase projected for 12 months. In 2013, they were the Digital Marketing & E-commerce Coordinator at BR Home Centers, where they were responsible for strategies and management of Social Media, SEO, Adwords, Email Marketing, and Content Marketing.

Bruno Borges obtained a Bachelor degree in Graphic Design from the Universidade do Estado de Minas Gerais between 2001 and 2007. Bruno then went on to pursue a Post-Graduate Premium in Digital Marketing from the Centro Universitário de Belo Horizonte from 2010 to 2011. In addition, they have obtained several certifications including Advanced Google Analytics 2017 from LinkedIn in July 2018, Google Analytics Individual Qualification from Google in August 2018, Inbound Marketing Certification from HubSpot in March 2017, and Certified ScrumMaster from Scrum Alliance in April 2013.